AI-Enabled Sales Operations & Field Execution Optimization

Sales operations at one of the largest agricultural and food-processing companies lacked visibility into in-store execution, asset utilization, and field force activities. There was no standardized approach to monitor refrigerator planogram adherence, assess cooler condition, or validate field visits. This limited the ability to track shelf utilization, detect misuse of branded assets, and ensure consistent execution across retail locations.

Field operations are no longer opaque—they are real-time, trackable, & performance-led

The Challenge

Limited Visibility and Inconsistent Retail Execution Across Field Operations

Sales operations lacked real-time visibility into in-store execution, asset utilization, and field activities. The absence of standardized mechanisms to monitor planogram adherence, cooler condition, and field visits resulted in inconsistent execution, inefficient audits, and limited accountability across retail locations. This restricted the ability to optimize shelf utilization, ensure brand compliance, and drive effective field performance.

Solution

  • Designed an AI-enabled platform with three core tracks: Planogram Adherence, Refrigerator Condition Monitoring, and Field Force Tracking

  • Implemented image-based AI analysis to identify shelf segmentation, classify product placement, and measure utilization

  • Enabled automated cooler condition assessment based on cleanliness, branding visibility, lighting, and structural attributes

  • Built a mobile application for image capture, visit tracking, route navigation, and real-time field updates

  • Developed a back-office web platform for real-time monitoring, workforce management, and performance tracking

  • Enabled geo-tagged tracking and route validation to improve field coverage and accountability

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Impact

Enhanced Retail Visibility, Execution Control, and Field Accountability

  • Improved visibility into in-store execution and asset utilization

  • Enabled structured monitoring of planogram adherence and shelf space usage

  • Strengthened tracking of cooler condition and maintenance needs

  • Increased transparency and accountability across field operations

  • Established a centralized platform for managing sales execution at scale

Measurable Impact

100%

field visit traceability through geo-tagged tracking and validation

100%

real-time visibility across all the monitored retail locations

~60-70%

of reduction in manual audits and reporting efforts.